The banner manager allows you to display and track banners on a Web site and allows for several different ways to display banners:

• Static Image Links
  These are plain HTML anchors with images displayed as content.

• Script Includes
  These cause the image link to be loaded through script code rather than directly embedding images. This is generally preferred to avoid Robot or Spam tracking of ad links that would otherwise corrupt click tracking statistics.
  

Database Storage

Banners are stored in a SQL database which requires two tables and a stored procedures. The two tables hold the banners and the click statistics respectively.

Http Handler to serve Scripts and Track ClickThroughs

An HTTP Handler is used to handle loading for script includes that load image ads, as well as providing for click through tracking. Click Through tracking is optional though - it can be bypassed for direct loading of landing page links.